If women are complicated, it’s only because you haven’t reach out to them properly.
When you’re targeting women in your marketing campaign keep these important points in mind:
1. Women are not only mothers
Not every woman is a mother or a housewife. Among women there are endless sub-groups you can target. Study them carefully before making assumptions about your consumer group.
2. Culture plays a big role
While women across regions and cultures can relate on many levels, you can’t ignore their differences either. Women consumers in the Middle East will be very different from women consumers in the Western world. Remember, you’re trying to reach out to them, not change them.
3. Purchasing power varies
Do not assume that either the man of the house or the woman of the house is solely in charge of the family’s purchases. More and more women are becoming self-sufficient long before they start a family and often the budgeting and purchasing are a shared responsibility in Arab households.
4. Women on your team
While you’re not obliged to do so, it might not be such a bad idea to have women on your team to help you get into the life and minds of women. Of course by no means should you hire anyone, man or woman, if they are not the best possible candidate for the job. Qualifications come first. Gender is just a bonus.
5. Your medium will matter
Figures show that despite the increase of women on Facebook in the last year, the numbers are still low. Before diving head-first into social media, discover what works best for your campaign; consider the places where most women notice and inquire about products and services that interest them.
What ideas do you find useful for marketing to women, especially in the Middle East?
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